Claudia&Julia News (We're in the press!)

We are very excited because some magazines (Hola, Woman, Casa&Campo, Casa viva, etc) are mentioning our store and some of its products. As a newly created online store we must try by all means to make ourselves known and reach our audience: people who are passionate about cooking and care about the quality of the ingredients and utensils they use.

When promoting an online store you usually start with Internet campaigns: you try to have good positioning (so the website can be found in search engines), run advertising campaigns on Google, place banners on some websites, maintain profiles on social networks (Facebook, Twitter, Pinterest and many others) and send newsletters to those customers who want to receive news or promotions (you can sign up for ours here).

We are working on this online promotion (we still have a lot to do) but a few weeks ago we started working on communication in traditional media (press and magazines) without forgetting specialized blogs. We work with a communications agency specialized in home and gastronomy. With this agency we decide which products may interest the media depending on the season, new releases or topics that a particular magazine is covering.

A good communications agency produces excellent results when you have something to communicate. It makes a good selection of company or product news, shapes it according to the company's brand image and works together with editors and journalists to offer quality, up-to-date content that interests each medium's audience.

This activity bears fruit in the form of articles and mentions in digital and traditional media. If the editor or journalist likes what you tell them, your news and products start appearing in a multitude of specialized media (in our case trends, home or gastronomy). It's a very effective way to reach an audience that may not be on social networks or used to buying online. In fact we have already received calls from some customers who want to buy something they saw in a magazine but prefer to place their orders by phone.

We will be updating the mentions that some media outlets make in the new section "press" on our website. Taking advantage of talking about promotion, I would like to thank you for the publicity you give our website (word of mouth has helped us grow tremendously) and all the comments you make about the products purchased. It is a great motivation to keep working to see that customers are satisfied and it also helps us gain the trust of potential customers.

Thank you all very much and have a happy holiday!