Claudia&Julia news (We are in the press!)

We are very excited because some magazines (Hola, Woman, Casa&Campo, Casa viva, etc.) are mentioning our store and some of its products. As we are a newly created online store, we have to try by all means to make ourselves known and reach our public: people who are passionate about cooking and care about the quality of the ingredients and utensils they use.

When promoting an online store, you normally start with Internet campaigns: you try to get a good position (to find the website in search engines), you run advertising campaigns on Google, banners on some websites, you maintain profiles on social networks (Facebook, Twitter, Pinterest and a long etcetera) and you send newsletters to those customers who want to receive news or promotions ( you can sign up for ours here ).

We are working on this online promotion (we still have a lot to do) but a few weeks ago we started working on communication in traditional media (press and magazines) without forgetting specialized blogs. We work with a communication agency specialized in home and gastronomy. With this agency we decide which products may interest the media depending on the season, new releases or topics that a specific magazine is covering.

A good communications agency delivers excellent results when you have something to communicate. It makes a good selection of company or product news, shapes it according to the company's brand image and works together with editors and journalists to offer quality and current content that interests the public of each media.

This activity bears fruit in the form of articles and mentions in digital and traditional media. If the editor or journalist likes what you tell them, your news and products appear in a multitude of specialized media (in our case, trends, home or gastronomy). It is a very effective way of reaching an audience that may not be on social networks or is not used to buying online. In fact, we have already received calls from some customers who want to buy something they have seen in a magazine but prefer to place their orders by phone.

We will be updating the mentions made by some media in the new " press " section of our website. While we are talking about promotion, I would like to thank you for the publicity you make of our website (word of mouth has helped us grow a lot) and all the comments you make about the products purchased. It is a great motivation to continue working to see that customers are satisfied and it also helps us gain the trust of potential customers.

Thank you all very much and have a happy holiday!